Friday, November 28, 2014

BLACK FRIDAY + CYBER MONDAY SALE

EXPIRED 2014 Sale
Enter code BFJEST2014  (all capital letters) for your order over $75.00 (before shipping + handling and taxes) to receive a FREE Global Strong Black 32gr, FREE Diamond FX White 32gr, FREE Metallic Tattoo Sheet (randomly chosen by us) and a FREE $5 Off Coupon for your next order. Coupon Valid from Thursday November 27th 2014 at 12:01am EST until Saturday November 29th 2014 at 11:59pm EST. Orders must be placed online and be paid for before the expiration of the coupon. Coupon can’t be combined with any other coupon, only valid for retail sales. Only one coupon per customer and/or shipping address allowed during the course of a sale. Coupon MUST be entered at Checkout in the coupon code box below your shopping cart or on the comment box to be valid. Coupons sent by e-mail, voice mail, Facebook message, text message, etc. won’t be honored. If you cancel an order just to take advantage of this sale/offer, we won’t be able to honor this coupon. Coupon can only be used once per customer/shipping address during the valid period.  Although we love you, THERE ARE NO EXCEPTIONS TO THESE RULES, please don’t ask for any. Thank you and have fun shopping!

Enter code CMJEST2014  (all capital letters) for your order over $50.00 (before shipping + handling and taxes) to receive a FREE Global FunStroke (randomly chosen by us), FREE TAP Stencil  (randomly chosen by us) and a FREE Metallic Tattoo Sheet (randomly chosen by us). Coupon Valid from Sunday November 30th 2014 at 12:01am EST until Monday December 1st 2014 at 11:59pm EST. Orders must be placed online and be paid for before the expiration of the coupon. Coupon can’t be combined with any other coupon, only valid for retail customers. Only one coupon per customer and/or shipping address allowed during the course of a sale. Coupon MUST be entered at Checkout in the coupon code box below your shopping cart or on the comment box to be valid. Coupons sent by e-mail, voice mail, Facebook message, text message, etc. won’t be honored. If you cancel an order just to take advantage of this sale/offer, we won’t be able to honor this coupon. Coupon can only be used once per customer/shipping address during the valid period.  Although we love you, THERE ARE NO EXCEPTIONS TO THESE RULES, please don’t ask for any. Thank you and have fun shopping!

Friday, November 14, 2014

Face Painter’s Survival Guide – The Tools You Need For any Situation

Face painting can take you from festivals to birthday parties to school fairs. You never know where you'll end up, so you should always have a kit of essentials on hand that can meet the needs of any venue. Have these basics in your case and you'll be good to go if any face-painting need appears.

                                     

Basic Color Palette

With water-based face paints in red, blue, yellow, black and white, you can mix just about any color you need no matter where you are. Bring a spare paint pot or a mixing palette to combine colors as necessary is you are scared to mix them in the cakes.

Having a few split cakes or rainbow cakes in your kit makes combining colors even easier. These paints have multiple colors in one cake so you can work with one at a time or create special fading effects as you paint. The cakes take up less room than a full palette of colors, so they're good to have when you're traveling and space is at a premium.



Sponges

Dense makeup sponges in a variety of sizes and shapes can be used to spread paint for full coverage or to fill in large areas. You can also cut the large sponges into quarters. A wedge-shaped sponge is great for using with stencils. At a bare minimum, try to pack one sponge per color to minimize the time needed to clean up between designs or have one sponge per child to keep things ultra sanitary. If you think that you might paint 10 kids per hour, then you might want 30 sponges for a three hour event.

Brushes

For details, a collection of flat and round brushes gives you all you need. A #2 round brush provides a fine tip while a broader #4 is useful for larger lines. Having one round brush for black and one for white will keep your colors bolder. Flat brushes, preferably 3/4 " to one inch wide, can help you pick up more than one color or create sharp strokes. Filberts are great for filling in larger areas with color. When doing a big event, you will want a wider selection of brushes but these four styles will be perfect for your survival kit. Click here to read our brush blog!



Storage and Cleanup

Keeping your face painting essentials organized is easier with cases made specifically for each item. Paint cases are made to hold round or rectangular paint cakes, and zippered holders with individual compartments ensure that your brushes never get away from you. A larger case to hold all of the supplies makes it easy to carry everything from one place to another.

Cleaning supplies are simple but necessary as face painting is a messy business. Make sure you have a small collapsible bowl to wash your brushes and sponges in as well as a towel or rag to wipe your hands. You might want to keep another rag on hand in case you need to touch up designs as you work.

There's one more essential item that you don't want to forget to pack in your kit: a mirror so that people can admire their new look. When you have all these tools together, you'll be ready to paint any design that a situation calls for.


Tuesday, October 21, 2014

Best Halloween Face-Painting Ideas for 2014

What makes Halloween a truly special holiday? Many would be immediately tempted to answer

“candy!” But couldn’t the same be said of Valentine’s Day, Christmas, or any series of special occasions? We believe that the real treat is getting to dress up in costume for a few hours, and for a brief period slip into a character outside your everyday self. Instead of masks that can get uncomfortable or obscure a costumed child's vision during trick-or-treating, try face painting this season. Drugstore and department store cosmetics aren't the same as face paint and lack the brilliant color that makes a face painting into a work of art, so get prepared early by practicing your look with professional paints. If you're stumped for ideas, try one of these hot trends in Halloween face painting for 2014.

The Traditional Witch

Everyone remembers that first glimpse of the Wicked Witch of the West's grim green face after Dorothy lands in Oz, and witch face painting is one of the easiest looks to try at home. Start with a base coat of green face paint on all exposed skin. Add depth and character to the witchy look with shades of black and purple around the eyes and accent the lips with a darker green or black. To create the illusion of a witch-like crooked nose or a sharp chin, blend a bit of white along areas you want to highlight and use a darker green to create shadows. Finish with a fright wig and a pointed hat, and you're set.

This look works especially well with group designs too. You can create a coven of witches with friends or go with a full "Wizard of Oz" theme and add a scarecrow, a tin man and a cowardly lion to the crew. Diamond FX metallics are great for a tin man look.

Airy Fairies  

Fantasy looks are hot this season, and styles that take their inspiration from fairy realms are especially popular. A fairy face starts with clean, natural skin as the canvas for your art. Most fairy designs emphasize the eyes with a theme that draws from nature's beauty. Gorgeous butterfly wings, autumn leaves or bird-like feathers are a perfect fit for fairyland eye and upper-face painting. Some fairies are sweet and pixie-like, like Tinkerbell and her friends. Others are wilder creatures that have more in common with woodland elves and should be painted in bolder tones. Rainbow face paint cakes come in coordinating colors that make design choices simpler. Try finishing with a color from our FAB Collection of glitter paints for that ethereal look. Any child will be thrilled to skip down the street with a bold pair of wings on their back and a face full of color.


Movie Makeup

The popularity of superhero films and fantasy in Hollywood right now are perfect for finding your face painting inspiration. Go back to green with Gamora from "Guardians of the Galaxy" or try blue with the Na'vi of "Avatar." Paint on Spiderman's distinctive red and blue mask. Pick any Joker from the original "Batman" TV series to Heath Ledger's memorable take on the villain. The trick to making movie face paint designs work is accuracy. Do plenty of research on the look until you know you can reproduce it well enough for people to recognize it.








What are your Halloween costume plans this year? Do you have another great idea for face paint that we have not mentioned? Let us know in the comments!

Monday, October 13, 2014

Zombie Skin For Face Painters



The monstrous success of “The Walking Dead” TV series has renewed interest in everything ghoulish. Zombie fans and their faint-hearted counterparts who look away when the undead dominate the TV screens both agree that believable portrayals of these grisly fictional characters have a lot to do with the enduring fascination. Zombie lore has been around since the early 1800s and zombie makeup can make any outfit into the perfect scary Halloween look. This portrayal hinges on the expert application of quality cosmetics such as Zombie Skin to create realistic effects on normal skin.

Tools of the Trade


Zombie Skin is a latex-based formula blended with thickening agents. An appropriate amount of the Zombie Skin can be painted over with face paint such as the Glow in the Dark Fantasy FX to highlight the gruesomeness of zombified skin.

It is also possible to create cringe-inducing wounds by adding Mehron Coagulated Blood Gel to the areas of zombified skin. Goo is applied on a part of the body and smoothed over with the applicator until the edges are about even with real skin. A thicker mound of the material is allowed to dry, after which it may be peeled, ripped or cut open depending on the desired effect.

Tips and Tricks

http://www.jestpaint.com/product-p/zs101.htm

To make believable cuts oozing with blood, apply Zombie Skin as discussed above. Use a dull knife to cut through the dried-up mound, and push the edges of the tear haphazardly. Apply any number of wound enhancers, including Ben Nye Fresh Scab or Mehron Stage Blood.

Vary the size of the wounds, and ensure that the placement makes sense. A little knowledge of human anatomy and physiology helps: Head wounds bleed more than wounds on other body parts for instance.

Zombie Skin can also be used to create pasties to cover up body parts. Using sturdy paper towel, cut out a rough circle larger than the body part that will be covered. Apply an appropriate amount on the area before attaching the circle of paper towel. Cover paper towel with more zombie skin and smooth over with an applicator before applying the right paint colors. This technique can be used for making breast pasties, one-eyed monsters and brow-less albinos.

Zombie skin will stick to the surface where it is placed. If you are covering eyebrows or creating wounds around the eye, be sure to add something between the zombie skin and your eyelid or eyebrow hair to ensure easy and painless removal.

Easy on, Easy Off



Zombie Skin is easy to apply. It is a quick drying formula, which means that face paint artists need to work quickly to create the shapes and patterns needed, but it is also very forgiving. If you make a mistake, peel it off carefully, and start over. You can also repair or refresh existing special effects with Zombie Skin.

With Halloween just around the corner, practice your zombification skills with Zombie Skin and the wide selection of face and special effects paints available on Jest Paint

Quick Zombie Skin Tutorial by Jest Paint


For this crazy character we actually wadded up tissue paper to give her a bigger nose and brow bone and then covered it with Zombie Skin. 

Friday, October 10, 2014

Advertising


These ideas can really boost your business and most of them are TOTALLY FREE!


Marketing is one of the most important parts of your business. You can be the best face painter in the world, but if no one knows you are there, you won’t be getting any business. The same happens the other way around.

I used to be very shy about promoting my own business; I thought maybe people did not want to hear about it, or that maybe I was being pushy, or I didn't want to sound like a car sales man (no offense to those guys, they are great at what they do). The point is, I had a business, but I didn't want people to know, except if they were there watching me paint. That was just crazy!

What I have come to realize is since you own your own business you have to accept that you are your own sales person, marketing consultant, spokesperson, etc. That can be intimidating for some, but technology can be of great help for those of you that have a hard time being outspoken.
Below I will list a couple of things you can use to advertise your business; the more you do, the better your business will be.


Business Website – There are many many places that will let you build a free website as long as you pay a hosting fee. A website is one of your most important ways of advertising. That is where the traffic is for a business that doesn't have a store front. Make sure that your site showcases your best work, looks professional, has your contact information, is easy to understand and browse, and it is properly set so that search engines can find it. As an example, Flash content is a white page for a search engine, while an image with proper Alt+Text is something that search engines can understand and list. Make sure that your domain name is short and easy to remember too. If it can match your business name, that is even better. Important tip: Make sure to keep an up to date e-mail address on file with your hosting site so that you never miss a renewal and someone else buys up your domain. Set a yearly alarm to make sure that those bills get paid. Losing your domain can be really hard to work around. It happened to me and other painters I know. 

 This is a screen shot of my home page, www.jestparty.net
It needs some work, but I made it myself and I keep it simple by really focusing on the painted faces. 


Facebook – This is your biggest friend. Facebook is free and most people use it. There are a few ways to advertise on Facebook. I would suggest for you to create a business Facebook page. That will make you look more professional and will separate your personal life from your business life. Post regularly, post pictures of your work, public events that you will attend, run promotions and contests. In order for your page posts to show up often on your “fan’s” feeds, they should be following you. Also, the more interaction your page has the more often your posts will show on their feeds.

You can pay or hold contests to get more viewers or get more people to like your page. That is a good way to start up your page. Make sure you target those paid ads to the right crowd. If you are in Dallas, you want to make sure those ads are targeted only to people in that area, and not someone living in California or Florida. 

Google Maps – Adding your business to Google maps is free and it will make your business easier to find when people are doing local searches on Google. For example, if someone looks for “Face Painters in Florida” and your business is listed on Google maps, it is very likely that it will show up on that Google search, together with the information you provide to Google. This gives you an extra link on Google search, on top of your regular website link.

Free or Paint Internet Listings – List your website in as many free internet directories as you can. GigSalad, GigMaster, Yelp, etc. Each of those entries will show up on a Google search if they are properly entered. Some are totally free and some now have fees. Talk with other painters to find out which ones are worth investing in. 

Blog – Blogs used to be about people, about stories worth telling. Now days, blogs are just an extra tool to increase your presence in search engines. The more you blog, if you do it right, the higher are your chances for your business to have a presence on Google. Blog post have to have targeted keywords linked to your website for it to be worth it.
For example, if you want someone to find your business when they Google “Face painter in Orlando”, make sure that you include that sentence on your blog post and you make it a link to your business website.

Face Painting at a job (word of mouth) – This is one of your best chances to get more gigs. Every time you are painting you are creating and impression and promoting your business. Make sure that you are always showing your best work, showing your best face, and looking professional. Every gig you do you expose yourself to tens or hundreds of people that could also use a painter. Make sure that they see the best of you and you are guaranteed to get more jobs. Create business cards with "Face Paint Removal" directions on the back. Now you have a very good reason to give a card to each family, or to give to the hostess to give to the parents. 

Your Face Painting Setup – Think of your setup as a billboard. When people walk by you, can they see who you are? Can they find your contact information easily? A professional shirt with your name on the back, banners, business cards, etc can help you promote your business while you are painting. As a trick, many parents love to take pictures of their kids looking at the mirror after you are done face painting. If you have a hand mirror, put your business information and contact information on the back of it, so that when parents take a picture of the kids looking at the mirror they will also get your contact information. You can also make a banner with a nice background and your business information so kids can stand in front of it for their parents to take a picture.

Yellow Pages – Believe it or not some people still use the Yellow Pages to search for local businesses. For a long time, we were the only one advertising on our local Yellow Pages book, and we got some company picnics and smaller gigs out of that. This is not free, but it might be well worth the investment if you just make a small listing under Children's Entertainers or Clowns. 

Agents - Working with agents can bring in a few extra jobs a year, or a lot of jobs. Make sure that they work with you under your terms, though you may find that you have to do some negotiating. I agree to their contracts but I also make them agree to mine. If you haven't heard of About Faces Entertainment before, they have been easy for me to work with in the past and they let you set your own rates. You also get a profile page on their website so that the party planners can pic the artist they want based on their profile. 

Face Painting + Business Cards – If you walk around town face painted you are creating a great opportunity for people to approach you wondering about your business. You will then have a great opportunity to give them a business card without feeling awkward. Make sure that your business card looks professional, showcase your best work, and has all the information they would need to contact you.
These are just some ideas. There are many other opportunities for advertising out there: a booth at a local fair, local media, door to door direct mail, etc. Make sure you explore all the possibilities and be creative.



This is the back of my business card. I give steps about how to wash off the face paint. This is great to hand out to every parent, and it doesn't seem like you are forcing your business card on them because it has helpful information. 

If you have any other ideas that you would like to share with us please comment below, we would love to hear what your creative mind has come up with to promote your business.

Image courtesy of renjith krishnan / FreeDigitalPhotos.net

UV/Neon/Glow in the Dark


We get a lot of phone calls from customers with questions about Neon and Glow in the Dark face paints. We created this post to use as a quick guide to help you decide if you want to use these types of paint, and to understand the FDA guidelines concerning their use as a cosmetic. 


Their Properties


The first thing we need to do is define some common terms so that we know what we are talking about from the get go. 

Neon: although, in the face painting world we use this term to refer to UV reactive paints, by definition it is a colorless odorless mostly inert gaseous element that is found in minute amounts in air and is used in electric lamps. Technically our paints are not neon, though they appear to glow like a neon light, and most are labeled as Neon. 

UV Reactive: it is a product that glows under black light. This product needs the presence of a black light to glow, and it won’t glow without one. UV reactive paint can also be called luminous paint or fluorescent paint. 

Glow In The Dark: these kind of paints don’t need a black light to glow. They only need to be exposed to regular light to be charged. Once charged, they will glow in a dark room. They also react under black light, but a black light won’t charge them, so exposure to black light won’t help to make them glow in the darkness afterwards. Glow in the dark paints are only good when used in large surfaces. Small detailed work can rarely be seen because the glow is not as intense as it is when the surface covered is much larger. Also, they are usually not very good for line work due to their creamier consistency.

So, when a face paint company calls their paints Neon, or UV, or DayGlow or Fluor they are referring to the same property: they glow under black light. DayGlow and most UV paints also have a noticeable brightness under sun light as well. 


Now that we know what the product is and what the differences are, we can talk about cosmetic regulations.

Cosmetic Regulations

In the USA, only a few UV reactive pigments have been tested by the FDA to be used in cosmetic products. Those pigments are not very vibrant under regular light but they glow well under black light. Also, the color range is very limited. 

There are many UV pigments in the market, a majority of which haven’t been tested yet by the USA FDA to be used in cosmetics, so according to their regulations any product using them cannot be labeled as a cosmetic and should not be used as a cosmetic.

According to the FDA, cosmetics are "articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body...for cleansing, beautifying, promoting attractiveness, or altering the appearance" [FD&C Act, sec. 201(i)].

The fact that the FDA hasn’t tested the pigments yet doesn’t mean that they are in any ways dangerous to the skin. It just means that the FDA hasn’t looked into their safety yet. The good thing is that many companies have conducted their own tests in independent labs and those tests have established that the pigments are safe to be used on the skin, according to these companies.

Unfortunately, those tests are not enough to make the product compliant with USA FDA regulations, but they do provide a level of security when deciding to use the product, or not.

To get around compliance issues, face paint manufacturers have decided to label UV/Neon face paints as “Special FX Products, “Not for use on Skin”, or “Prosthetic Paints”, etc. They all have the same intention; warn the customer that the product is not considered a cosmetic in the USA. This has been in effect for over 30 years.

These regulations change from country to country, in countries like Australia, face paints are regulated as craft paints, so neon pigments are not an issue. Because paints are sold all over the world, but the USA tends to be the biggest market, most companies label their paints to be in compliance with USA FDA regulations. So, if you are in Australia, for example, the “Special FX” warnings don’t apply to your country, but a company in Australia may still use them.


Neon Paints that are FDA Compliant for Cosmetic Use

Diamond FX makes a UV/Neon Violet, Blue and White that are compliant with Cosmetic regulations according to them. Ruby Red has a nice range of colors including: white, yellow, green, pastel green, pastel blue, blue, purple, pink and orange. This is the biggest range of FDA compliant UV/Neon paints available in the market at the moment. Snazaroo also has a small range of colors that comply with FDA regulations as well as Mehron, in their Fantasy FX line and B.L.A.M.E pens and B.L.A.M.E liquid colors.

Ruby Red also makes a clear UV color that can be applied on top of regular face paint. The color won’t show until exposed to UV lights. Once exposed to Black Lights, it will have a greenish glow with subtle variations depending on the color laying underneath it.

These pigments, as mentioned before, are not as vibrant under regular light as the non FDA complaint pigments used in other brands, but they do glow well under black light.


Glow in the Dark Paints that are FDA compliant for Cosmetic Use

As far as Glow In The Dark paints the FDA has only approved one pigment with such quality and it is a whitish pigment that has a yellow/greenish glow in the dark. There are some companies offering a much wider range of glow in the dark colors, but they do not comply with USA FDA cosmetic regulations, but some do comply with EU cosmetic regulations.

Mehron, Ruby Red and Kryolan all produced an FDA compliant glow in the dark paint.
It is worth mentioning that all the of brands we import go through the FDA when they arrive to the country, and they check for labeling compliance. 

Many times, like it happens with Henna, or real Tattoo inks, the FDA is very aware of the use of the product and know that it is in violation of their regulations, but since they do not consider it a hazard (because they haven’t received many complaints about bad reactions) they do not put much effort into stopping the sale and use of those products. The FDA has said before that they concentrate their efforts onto those products that are known for having adverse effects.

The future could change, at some point either the FDA will choose to test those pigments if they consider it a public health priority, or the companies using them could request an FDA approval after following the steps required by the FDA to do so.

In any case, what is most important is that you know what you are using and buying, and you make informed decisions. It is also not a bad idea to check with your entertainers insurance company to see if you will be covered when using products that are not compliant with USA cosmetic regulations. Many insurance companies don’t have an issue with that as long as the product is regarded as safe. Others have in their language that they require FDA compliant products to be used.


                    We get signed waivers when we use Neon Paints, informing the customer before we use them, and letting them choose. 

A side note; FDA complaint vs FDA Approved

The FDA doesn't approve a finished cosmetic product. No matter what some manufacturers might say, their cosmetic products cannot be FDA approved. The FDA only approves pigments to be used in cosmetic applications. Those pigments can be used by any cosmetic company. 

If a cosmetic product uses FDA approved pigments for cosmetic use and complies with all other label and ingredients regulations, then the product is in itself FDA Compliant. Companies cannot submit a finished cosmetic product to the FDA to get their approval, that is why claiming to have done so is incorrect. Companies can only say that they comply  with, meet or follow FDA regulations.



Disclaimer: these are opinions based on our personal experience, we are not lawyers, chemists or health officials, so we recommend for you to contact a professional before making any decisions. We are not in any way giving legal or health advice and we are not liable for any decisions you make or stop making based on the opinions provided above.

Image courtesy of Idea go / FreeDigitalPhotos.net

Wednesday, September 24, 2014

Customer Service Tips For Face Painters

Face painting has become a popular part of the entertainment fare in parties and special events. Flowers, butterflies and an assortment characters come alive on the skin in the hands of a creative face paint artist. For many, face painting is your business so we wanted to give you some great tips to help things to smoothly when dealing with customers.

Crowd Control for Face Paint Artists


Many face paint artists are in the business because they love interacting with the public while getting the chance to share their art and show off their skill, but the lines can be long and unbearable at times. Controlling the line will allow you to truly focus on the kid in front of you and do your best work every time. Often, it is up to the face painter to manage the line while ensuring that everyone leaves happy and well decorated. Try and create some ways to pass the time from books to browse face paint ideas or games to play for kids.

If waiting customers make you anxious, hiring a line manager will ease your troubles. The line manager can set up a sign in sheet or text message customers when their turn has come. This will help to alleviate stress and avoid rushing jobs.  With these tools you can allow customers to wander off and enjoy other festivities until it’s their turn. Be honest when you estimate wait times so customers can come back later when the rush is over. If you are calling their name or contacting a client by text – make sure to be clear about how long you will wait before taking the next customer to avoid confusion and frustration. By using these methods customers will be happy and relaxed when they sit in your chair and will barely think about the wait.

Using cones and strings will help reduce cutting in line, and creating signs that give the customer an idea of how long it takes to paint each child will also help customers decide if they want to wait in a really long line, or come back later. Posting in large print the time that you will paint the last face will also reduce confusion and uncomfortable interactions when it is time for you to leave. Make sure not to ignore the line when you get down to your last 20 - 30 minutes…be sure to cut it off when you think you have the most kids in line that you will be able to paint before you leave. Create a large Line Closed sign, or have the last person in line wear a vest that says that the line is closed. You can hand out stickers or tickets or paint a dot on each kid left in line so you will know if someone snuck in. At closing time, apologize gently, but insist that you have future commitments and you really must leave right away. Sometimes you will know when you need to make an exception, and paint that one last adorable kid, just don’t let it domino unless the client requests that you stay longer.

Work Efficiently


It is important for face painters to be organized. Tools and materials should be lined up and within reach. Have a mirror handy so that customers can see their new look once you are finished. Having a spot away from your chair that has a big mirror will give the kids all the time they want to check out their new look. Always remember to fill up water buckets and have plenty of sponges to get you through the gig at the start so you never run out of sanitary tools while working. Rainbow cakes, stencils and temporary tattoos are fast to apply and can help you cut down on time while making more complex designs.

Interact with the Customer


Have several spiels ready to make children comfortable while sitting for their face paint. Conversation starters consist of age-appropriate jokes, rhymes and riddles. To include other children waiting in line, be prepared to tell humorous stories or even sing a few tunes if you can multitask while painting. Asking them their age and name is the most simple way to start the fun.
Talk with the children and accompanying adults if needed to try and draw out what they want for their face paint design. Ask specific questions to make sure you know what is really important to them and let your creative juices fill in the rest. Let the child choose a few colors and effects, and explain the face painting process as you proceed. This will help you take all of their wonderful ideas and manage expectations of what’s possible at the same time. Warn them when you are going to paint around their eyes or mouth so they are not surprised, or move suddenly.

Prepare a Selfie Spot


To get the line moving smoothly, designate a photo spot that can be used for before and after shots. This spot should be set off from the work area and decorated with a suitable background. The selfie spot may even be a great way to include some of your branding in the background so everyone knows you created these fabulous looks.

Use Quality Face-painting Products


The best thing you can do to ensure customer satisfaction is to use good, quality face paint. There is no excuse to use inferior face painting products when premium quality brands are available and convenient to use. Whether you prefer to work from solids or split cakes, make sure that each one is hypoallergenic and safe for sensitive skin. When dealing with small kids, face paint may be the first makeup on their skin so use products that are good for everyone rather than trusting them to know if they have sensitive skin.  Quality face paint also makes for smoother applications and may be less likely to run, and will not peal or flake off.

Face paint is usually water-based to ensure easy clean up, but customers will appreciate a few tips to make their face paint last longer and how to properly remove face paint once they get home. You can have these instructions on the back of your business card so they can refer to them at the end of the day, and have your contact info for future bookings. 
(This cute design was done with the Cameleon Roses Color Block)

Have Fun


Fun is contagious! If you are in a great mood and love what you do, you will inspire that joy in your clients and others around you. At the end of the day, face painting is all about bringing creativity and happiness into the world so take minor frustrations in stride and keep loving what you do.


Have any great tips for dealing with customers from your face paint business? Share your experiences in the comments below!

Friday, September 19, 2014

Vegan Face Paint

Vegan face paint is the newest craze to hit the face painting world.

Living vegan just became a little easier for families across the United States. Gary Cole, a well-known face in our industry has introduced a new line of  Ruby Red Face and Body Paintto the world as vegan. The regular line of  Ruby Red colors are Vegan but the UV/NEON paints are not vegan (they contain shellac) and the "Natural" line of face paint is not vegan because it contains beeswax.

 Calling this new line vegan is a quick and savvy way to explain to customers that their face paint is free of harsh chemicals and animal byproducts. Vegan body paints are free of lanolin, carmine or other animal byproducts, and they have not been tested on animals, making these products an excellent solution for animal conscious families, individuals and organizations interested in face painting for recreational or fundraising purposes.

Ruby Red manages to maintain great quality and bright long-lasting colors while ensuring the products you put on your skin are healthy, safe, and free of animal involvement. Ruby Red Face Paint isn’t the only product line offering safe, friendly alternative paints.

Here at JestPaint we make it a point to carry a variety of high quality products for you to choose from- all of our items are hypoallergenic and none of them are tested on animals, and many are also Vegan. Some of our featured face paint brands that meet the Vegan requirements are Ruby Red, Global Colours, Cameleon, TAG, Kryvaline, Paradise, and Diamond FX.

Vegan cosmetics have been gaining popularity nationwide as conscientious consumers look to avoid animal products. Customers with sensitive skin are gaining more options to avoid harsh chemicals and enjoy the fun of face painting and body art.


Additional Benefits of Ruby Red Face Paints

Vegan products have become increasingly popular among professional face and body painters in recent years thanks to their hypoallergenic and cruelty-free attributes. Some of the most important advantages of vegan body paints include the following:


• Paints created without the use of animal products or testing can be used by all customers, vegan or not.
• Ruby Red does not contain lanolin (the only face paint brand that contains by products from lanolin at our store is FAB, all others are also lanolin free).  Lanolin can produce rashes and discomfort in those allergic to wool. By choosing products that contain no lanolin, face and body painters can protect customers against these unpleasant side effects and ensure no sheep were involved in the creation of this face paint.
• By their nature, vegan body and face paints are more environmentally friendly than comparable items manufactured using animal products or testing.
• Beyond being Vegan, Ruby Red does not contain paraben preservatives. Parabens in cosmetics have been loosely linked to health issues in recent years and many customers are opting for paraben free shampoos, deodorants, and other beauty products. By avoiding the use of parabens as preservatives in these products, vegan paint manufacturers can appeal to customers who are adverse to the use of these chemicals. Many other brands at JestPaint are paraben free, like Diamond FX, TAG, Cameleon and Wolfe FX.
• Ruby Red, as well as many other brands at our store (like Paradise and FAB) are perfume free. Eliminating perfumes can reduce the risk of skin irritation or general reactions from those who are sensitive to the scent of perfumes, or have perfume allergies. This can help professional face painters and their clientele with sensitive skin avoid allergic reactions to face and body paint.


The increasing availability of vegan products within the industry will allow professional face painting studios to serve all their clients more effectively and safely. Reducing the incidence of irritation can produce a more attractive end result and can provide positive buzz for companies locally and in the regional marketplace.

Creating a Unique New Look

http://www.jestpaint.com/ruby-red-face-paint-s/2042.htm
Face painting can provide entertainment for children and adults alike. By choosing from among the products available at Jest Paint, both professional and amateur painters can create beautiful looks to delight and impress their clients. Vegan paints from the Ruby Red Face and Body Paint product line designed and developed by Gary Cole are available in a range of colors and formulations, including the following:

• Neutral and bright tones that provide outstanding coverage for face and body painting
• Metallic tones for special effects and accents
• Pearl colors that create an iridescent shine for beauty make-up
• Pre-packaged palettes to make purchasing basic face paints easier and more convenient for end users

By purchasing these products online through Jest Paint, professionals and amateurs can ensure the best prices and the highest quality for innovative vegan face and body paints. Jest Paint is always available to answer any questions you may have.

We believe vegan face paint is the way of the future, as people become more selective about what products they allow on their skin. By using vegan face paints from Jest Paint, you can find great vibrant colors that will work well for everyone.

The full line of face and body paints available from Jest Paint can provide the variety and quality needed to achieve outstanding results. The addition of Ruby Red Face and Body Paint products to Jest Paint's inventory will allow an even greater degree of choice for professionals in the modern face paint industry.

UPDATE! Ruby Red also has a line of Natural Face Paints, made with all natural base products and natural minerals for coloring, though they are not vegan since they have organic beeswax. Click here to see a video demo.



We’re excited to hear your opinions. Let us know what you think about vegan face paint by leaving us a comment below.

Here are some links to check out if you want more information about using cruelty free products:
www.eceae.org www.leapingbunny.org www.peta.com www.neavs.org www.aldf.org Thanks to Nancy Kartoon from Fantastic Face Artist for providing these links!

Wednesday, September 17, 2014

Book Keeping

What essential part of your business you might be overlooking...

For many painters, reality is that they love to paint, but they don’t like spending time adding up invoices, preparing taxes, etc. However, if you want to run a successful business you need to keep an eye on your expenses. Paying taxes is the law, and it will help you know if you are making a profit at the end of the year, and what that is. 

Bookkeeping is an essential part of your business and it can be done easily if you do it regularly enough and you get used to saving all of your paper records. To know what records to keep you should contact the IRS or a CPA to check what expenses can be deducted as such, and what income qualifies as business income.

There are plenty of software programs out there that could make your task easier to accomplish if you are a computer kind of person. You can go as simple as an Excel workbook, or you can use a software like QuickBooks. We use QuickBooks and we had our CPA set the file for us according to our needs. We were able to get trained in 2 hours, and every now and then we call our CPA to ask questions. It is fairly easy to use and it really makes tax filling a lot easier at the end of the year.
Below is a list of the things you should keep records of. These are just examples, your business might have different categories, but the ones listed below are pretty basic:


EXPENSES

A – Face Painting Supplies: keep records of all of your purchases. All stores should send you an invoice with your order, either by e-mail or with your order. Make sure you keep copies of them and make a small chart with each purchase so that at the end of the year you don’t have to go over your invoices again. Keep in mind that if you did not pay for sales taxes when you bought your paints you must do it at the end of the year. If you did pay taxes for the paint to a state different to the one you live, you might need to pay the difference between that tax rate and the one for your state.

B – Costumes: do you have specific outfits that you use only for your face painting business? Keep records of those purchases to make sure you count them as business expenses.

C – Office Supplies: to run your business most likely requires paper, ink cartridges, pens, etc. Keep a chart with those purchases, save the receipts, and add them up at the end of the year. Again, if you fill in your chart every time you make a purchase, it will be much easier to find the total spent at the end of the year.

DServices: do you use internet, electricity, your own home space? If you, you are probably entitle to deduct part of that as a business expense. Keep records of how much you spend on your phone, internet, rent, energy bill, etc. At the end of the year you should be able to deduct a portion of those expenses. Usually, you will calculate what portion of your home you use exclusively to run your business, and then divide that by the total surface of your home. That will give you a number below 1. You will multiply that number by what you spend on rent and energy to calculate how much you could deduct. Please visit the IRS website or contact your CPA for specific rules.
You should also be able to deduct part of your internet and phone bill; the total should equal what you think is proportional to your use of those services for your business versus personal use. So, if 10% of the time you are using your cellphone for business, and 90% of the time you are using it for personal purposes, then you should be able to deduct 10% of your annual bill. Some exceptions apply (normally you can't deduct expenses on your first land line).

E – Marketing: do you spend money on business cards, website fees, yellow pages, gig salad (or other directories), printed ads, online ads, etc? If so, keep records of each expense on a chart and save your receipts. They could all be listed, for example, under an “advertising” account.

F- Insurance: do you have business/entertainer insurance? If you do (we strongly recommend for you to have it, you can check our previous post about it here), you can deduct that as a business expense.

G – Miscellaneous: any other expenses that you don’t know exactly how to classify. Keep records, and later you will find a category for them when you are filing your taxes.

H- Mileage: if you want to deduct miles driven that are work related you must keep a mileage log. The log should include your odometer reading at the beginning and end of the year, the odometer reading at the beginning of a business trip and at the end of the trip. It should also have the address of destination and the purpose of the trip. Depending on who you ask, they might give you a different opinion on how detailed that log must be. Another option is to do an online search of the trip you made and calculate the miles driven back and forth, and write that on your log instead of the odometer readings. That might not be compliant with IRS regulations though, so double check. Also, keep in mind that some car insurance companies require that you have a business rider on your insurance if you want to use your car for that purpose. Not having that rider could potentially create issues at the time of a claim, so check with your car insurance agent.

I – Legal and tax related expenses: have you paid a lawyer to draft a contract for you? Do you pay for a CPA to help you with your taxes, or you bought a tax preparation software? Keep records of those expenses in a chart with descriptions of the purpose of each expense.

J – Bank fees: does your business bank account has maintenance fees? Did you get a bounced check fee, and overdraft fee, etc? All of those might be deductible expenses, make sure you keep records of them.

INCOME:

A – Full payment for your jobs: keep records of the person or company you worked for, the date, location and total billed. You should have a copy of the invoice or booking sheet for each gig.

B – Tips: although it is hard for the IRS to realize if you are declaring your tips, it is always a good idea to declare all of your income. It will keep you out of trouble and increase your contributions to Social Security, which should reflect on a better Social Security check at the end of your career.

C – Other income: as an example, you can receive payments from Google if you make YouTube tutorials and are part of their partner program.

It can look like a lot at the beginning, but as you get used to keeping your records updated with every purchase or gig, you will realize how easy it is to know what you are making, and make adjustments to your business accordingly. This way, filing taxes at the end of the year will become a much easier tax.
Also, good records will make a tax audit a much less stressful experience. No one is exempt from tax audits, so it is always better to be prepared. When keeping records, you should think that they need to be good enough so that you can explain your expenses and income up to 7 years back in time. That is a LONG time, so keep your records as complete and clear as possible.
Don’t stress, this might be a boring part of your business, but the information you will get from doing this will help you accomplish your business dreams, and will put you a step ahead of your competition.


Disclaimer: these are opinions based on our personal experience, we are not lawyers or CPA’s, so we recommend for you to contact a lawyer and or CPA before making any decisions. We are not in any ways giving legal or tax advice and we are not liable for any decisions you make or stop making based on the opinions provided above.

Image courtesy of adamr / FreeDigitalPhotos.net

Monday, August 25, 2014

Why We Love Waterproof Airbrush Paint

Waterproof hybrid airbrush paint is an exciting product that is able to allow artists to create beautiful long lasting designs on the skin. Determining which paints will best meet your needs is a matter of evaluating the features of each available type. Learning more about this paint and how it works can help you make the most of this paint at your next gig.

http://www.jestpaint.com/ProAiir-Hybrid-Airbrush-Paint-2oz-p/sobapar118.htm

How Waterproof Airbrush Paint Works


Hybrid waterproof airbrush paints are unique because they can be used for both airbrushing and traditional face paint techniques. The paint can be poured to allow artists to apply it with a sponge in the same manner as water-based paints are applied.

No water is needed to activate the paint. All that an artist needs to face paint is a small palette, paints and a brush. The paint is ready to use as soon as it is poured. You can use 99% alcohol to reactivate dried paint, or to thin paint out.

The thin quality of the hybrid paint provides even coverage without leaving a heavy layer on the skin and dries quickly to keep designs set in place.

Click Here to see our Demo of Stencil Eyes with Proaiir Hybrid Paint

Safety and Interaction with other types of paint


Waterproof airbrush paint is available in a variety of colors that can be used together to create dimension. You can use hybrids on top of dry water based paint, or even on top of powder based paint. These paints have also been certified to be safe to use on children, so parents can be assured that the health of their child will not be at risk when these paints are used on the skin. While this paint is designed to stay on in wet climates, it can still be washed off easily with soap and water. Hybrid paints contain alcohol, but the hybrid element of these paints means that alcohol is not necessary for the removal process. This makes it an ideal solution for children's birthday parties. Parents can be assured that the designs will stay on long enough to delight their children, but the paints can be washed off when it is time to return to school.


This swimmer has proaiir on one side and waterbased on the other. As you can see, the proaiir has a lot more staying power!


     Climate Considerations

One of the best features of waterproof airbrush paint is the fact that it will not smear or wash off easily when applied to clean and dry skin.  If you are planning on having a fun pool party with family and friends, this paint allows for face painting activities to be enjoyed without worry.

The waterproof aspect of this paint also makes it ideal for use during hot days in the summer. Sweat can cause designs to become distorted when other paints are used, though not invincible to heat and sweat the waterproof airbrush paint performs the best at retaining its integrity throughout the day making it the most ideal choice for outdoor festivals, races and summer parties.

Designs and Effects Created With Waterproof Airbrush Paint


Airbrush paint can be quickly applied in any type of design or pattern to allow artists to provide event guests with the look that they want without having to worry about time constraints. Full-face designs can be applied in as little as two to three minutes. Body art tattoos can be completed in 60 seconds.

The spray-on feature of airbrush paint means that unique, smoothly blended designs can be created. Stencils are typically used in conjunction with these paints to create complex designs in a short period of time. You can also combine airbrushed bases with brush work details.

Click Here to see our Demo Video using Endura Paints and Tattoo Pro Stencils

Ideal Use of Airbrush Paint


Waterproof airbrush paint is perfect for any type of outdoor event. Summer events are given the perfect finishing touch with the decorated participants flowing out of an airbrush face painting booth. Event planners do not have to worry about scheduling face painting strategically when pools, bounce houses or natural water sources are close to the event location. Come rain or shine all your clients will look as great as they did the moment they got up from your chair making them the perfect walking advertisements for your services.
Click Here to see our Demo Video using Endura and Tattoo Pro Stencils





Thursday, August 14, 2014

Quick Tips for Starting a Face-Painting Business

Starting a new business can be an exciting prospect, and the most rewarding business is one that involves something you truly enjoy while allowing you to display your talents. If you are artistic and have been face painting for friends and family, you may want to consider taking it to the next level by creating a business around it. If you are good at what you do and follow a few simple tips, you may be able to make a living or supplement your income as a professional artist.

 

Gather Supplies


The first step in becoming a professional face painter is to gather all of the supplies you will need for your first few gigs. Although you may already have paints and brushes, it is important to ensure that they are of the highest quality. Your paints should be produced by a reputable company and be specifically made for face painting.

When it comes to brushes, the bristles must be secure and soft but rigid enough to effectively apply the paint. Other supplies you will want to consider include the following:

Sponges and wet wipes
Stencils, stamps, and cosmetic glitter
• Mirror
Cleaning supplies
• Folding table and chairs
• Hair clips
• Trash receptacle
•Design sheets and banners

Perfect Your Art


Before you start a business, you will want to spend some time perfecting your art and honing your skills. You can do this by practicing on volunteers, but you may want to ask another pro if you can shadow him or her to learn the nuances of the business. As you practice, it is a good idea to take pictures of your work so you can create a portfolio, which is an invaluable tool for gaining new clients. Face painting is fun and family and friends make excellent subjects so don’t be shy to ask people to sit for you. Additionally, there are websites where you can find models looking to build or diversify their portfolios as well so you may be able to make a nice exchange practicing a new look while helping each other get new experience.

Make it Legitimate


Once you have all of your gear and supplies and are confident of your abilities, it’s time to obtain a business license, open a business account at a bank, and protect yourself from liabilities.

Business licenses are issued by the city where you live and are used to help regulate your activities and make sure you pay local taxes. After you have a business license, you will have to register your business name with the state to ensure that no one else is using the name. This also allows you to make financial transactions with your brand name rather than your personal name. When deciding on a business name, make it fun and lighthearted. In addition, interject your personality into the name, but focus on keeping it simple and memorable.

The next step to getting your business off the ground is to apply for an employer identification number (EIN) with the Internal Revenue Service (IRS). An EIN is needed so that you can file federal taxes, and it is required by most banks to establish a business account.
If you are hesitant about how to file your taxes as a small business, definitely talk to the free businesses coaches at Score or an accountant. Filing taxes isn’t that hard as long as you keep good records though out the year.
Create a booking contract. A contract will ensure that both you and your clients are on the same page, and committed to you being at their event. You may want to think about requiring deposits to hold the booking as well.

You should strongly consider becoming bonded and insured. In some areas, insurance will be sufficient, and in others, you may need to be bonded. Both of these measures help you pay for any damages that may occur while you are working. While you will surely not be intending to hurt anyone or break anything, accidents happen, and when they do, you will want to have insurance. We have another post HERE that includes some additional information making the case to have insurance.


Branding and Marketing Your Business

 


Branding and marketing are important steps in developing a successful business. Branding starts by choosing a name for your business and continues with designing a logo. As an artist, you may be able to design an excellent logo that captures the spirit of your enterprise. However, if you are having trouble coming up with or perfecting a logo, seek the help of a graphic designer or a local marketing firm. If you use actual photos of people on your cards, or in your logo make sure that you have written permission to use them for advertising purposes.   Decide on fonts and colors that you can repeat in all of your marketing material and website. This consistent look will make you stand out and be easily recognized, even from a distance. You will also want to get a website and some business cards to make sure people can find you if they express an interest.

In addition to being out there painting little faces, you may need to advertise your services in other

Good luck with your new business! If you have any questions or would like to share your own experiences, simply drop us a comment below.

ways. Some of the best types of advertising are free. This includes word of mouth and making use of social media outlets, such as Facebook, Instagram and Twitter. Create accounts on these websites, then get all of your friends and family to support you. You should update your pages frequently with information that would be interesting to your customers such as local events for kids or new looks you would like to share.


Have any tips from when you were starting out? Questions about how to do any of these things? Leave us a comment and let us know what worked for you, what was difficult, and what you would like us to address in our next blog posts below!